34 | “Most importantly, winning this deepens our passion for supporting tourism growth in New Zealand, and when we do this, we will all be winners.” Sudima Hotels - 2023 TECNZ Awards T T Karen Phelps Award win a ‘powerful motivator’ The group employs over 500 people across its seven hotels strategically located throughout the country. REGIONAL DEVELOPMENT Sudima Hotels has been crowned the Allied Operator of the Year at the prestigious 2023 Tourism Export Council of New Zealand (TECNZ) Awards. This accolade signifies not only excellence in the hospitality industry but also underscores Sudima Hotels’ unwavering commitment to innovation, sustainability, and outstanding customer service, says Michel Adolphe, Chief Commercial Officer for the Sudima Hotels group. “Winning the TECNZ Allied Supplier of the Year award is wonderful recognition and a great boost for Sudima Hotels and our team. It has given our team a lift and is a powerful motivator to uphold our commitment to providing exceptional service to our clients and guests.” Michel says the award helps reinforce Sudima Hotels’ dedication to delivering exceptional experiences for travellers and deepening partnerships with inbound tourism operators. “By working together, we will attract more visitors to our beautiful country, showcase its unique offerings in more meaningful ways and contribute to the industry’s and country’s overall economic development.” Hind Management, led by Sudesh Jhunjhnuwala, owns and operates Sudima Hotels, which has been a prominent player in the New Zealand hospitality landscape since 2000. The group employs over 500 people across its seven hotels strategically located throughout the country. The recent expansion, marked by the opening of three new hotels in the past three years, has propelled Sudima Hotels to operate more than 1,300 rooms. Being family-owned and operated, Sudima Hotels prides itself on its deep belief in empathy, understanding, and accommodating differences, setting it apart from the competition. “Our vision is to continue to deliver the most accessible and environmentally friendly hotels in New Zealand,” says Michel. “Our award-winning hotels provide exceptional customer service in a friendly and unpretentious manner and strive to be industry leaders in social and environmental responsibility.” Sudima Hotels’ commitment to innovation has positioned it as an industry leader, says Michel, citing the integration of technology to enhance guest experiences, sustainable practices and targeted marketing strategies, which have set Sudima Hotels apart from its competitors. Initiatives such as personalised guest communications, self-check-ins, and a focus on sustainability, including water conservation, waste reduction and overall carbon reduction program, have garnered widespread acclaim. “Leveraging data analytics and customer insights, the organization has developed targeted strategies that effectively reach and engage desired audience segments, expanding brand visibility and establishing a robust online presence,” he says. The strategic expansion of Sudima Hotels’ brand and product portfolio, including the addition of day spas, independent restaurants, and a rooftop bar, has further solidified its competitive advantage. This diversification allows Sudima Hotels to attract target markets in non-traditional ways. In collaboration with inbound tour operators and allied product suppliers, Sudima Hotels ensures a seamless and enjoyable experience for its guests, says Michel. “Hind Management invests significantly in the professional development of its staff, reflecting care, respect, and mana. The company’s commitment to Health and Safety, ESG initiatives, and sustainability practices has earned Sudima Hotels recognition with numerous awards, including the Environmental and Supreme Awards at the New Zealand Tourism Awards.” He says Sudima Hotels’ win at the 2023 TECNZ Awards is not just recognition of excellence but a testament to the organisation’s commitment to delivering exceptional experiences, embracing innovation, and contributing to the growth of tourism in New Zealand. “Winning lifts our business to even greater heights and inspires us that our commitment to excellence, the environment, support of the community, and our promotion of diversity is valued by not only our customers but also our industry partners. Most importantly, winning this deepens our passion for supporting tourism growth in New Zealand, and when we do this, we will all be winners.” Sudima Kaikoura PROUDLY SUPPLYING SUDIMA HOTELS WITH CLEANING PRODUCTS MADE RIGHT HERE IN NZ kemsol.co.nz | 0800 KEMSOL
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