| 35 Sudima Hotels - 2023 TECNZ Awards Sudima Queenstown: The strategic expansion of Sudima Hotels’ brand and product portfolio, including the addition of day spas, independent restaurants, and a rooftop bar, has further solidified its competitive advantage. REGIONAL DEVELOPMENT BeanAlliance GroupExpands Coffee Legacywith Acquisition of CoffexAssets In a signi icant move within the co ee industry, Bean Alliance Roastery, a leading ethical co ee roaster, has stepped in to acquire the assets of Co ex in early 2023, securing the future of this heritage brand and reassuring co ee enthusiasts that Co ex is here to stay. “The acquisition not only ensures the continuation of the Co ex legacy, but also highlights the synergy between two industry leading roasters committed to quality, sustainability and the artistry of co ee roasting,” explains Shamsi Power, former New Zealand Manager of Co ex Co ee, now Bean Alliance Group. Co ex Co ee, since 1959, was foundational in the Australian co ee industry for over six decades. It pioneered timeless classic Italian co ee blends such as ‘Superbar’ and ‘Classico’, sourcing beans from global co ee-growing regions and roasting them to perfection in Melbourne. Now operating as Bean Alliance Group, the previous Co ex team from the Aucklandbased o ice and warehouse, represent a strong presence in the New Zealand market. Commitment, service and tacit knowledge, are allowing for continued expansion. From cafes and restaurants to o ices and hotels, the team o er end-to-end service with expertise The team are proud to contribute to the success of long-term customers serving Co ex Co ee, such as Sudima Hotels, which recently won 'TECNZ Allied Supplier of the Year' at the Tourism Export Council NZ Awards. Bean Alliance assists Sudima Hotels with co ee expertise, working alongside its in-house barista trainers, as well as technical support including provisioning co ee machines, in-room and for onsite restaurants. “The long term successful relationship with the Co ex Co ee brand and Sudima Hotels has lasted decades,” says Shamsi, “and we are incredibly proud to deliver ‘the future’ by partnering the group in their vision for positive impact.” Bean Alliance Group is a leading co ee roaster based in Melbourne, Australia. The company is an award-winning Victorian manufacturer, the irst to roast certi ied organic in Australia. Since 1981 it has have been roasting and delivering quality, ethical and sustainable co ee to cafes, restaurants and home users throughout Australia and beyond. Bean Alliance Group is committed to sustainability with strong links to Fairtrade, Australian Organic and Swiss Water Method and works closely with its partners to ensure the highest quality co ee is delivered to customers while minimising its impact on the environment. Bean Alliance roasts many of Australia’s favourite co ees. Based in Reservoir, it employs a team of 60. Since 2018, Bean Alliance is a partner company of Italian-based Massimo Zanetti Beverage Group and Segafredo Co ee. About Bean Alliance Group Founded in 1959, Co ex Co ee has been a pioneer in the Australian co ee industry for over 60 years. In 1996, Malaysian owners took over the company until 2021. As demand grew, Co ex moved from its original location to Brunswick and built a state-of-the-art roasting facility. Today, the brand is known for its timeless co ee blends that are sourced from co ee-growing regions around the world and roasted to perfection in Melbourne. Co ex Co ee is now a brand roasted under the umbrella of Bean Alliance Group Melbourne. About Coffex Coffee
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