| 13 T T Karen Phelps New sites complete Turners’ transition An artist’s impression of the new Turners’ site at 157 Moorhouse Avenue, on the corner of Antigua Street and Moorhouse Ave, which is set to open in June. The site is one of three new locations the company is opening in Christchurch this year. Turners Cars Christchurch REGIONAL DEVELOPMENT Over the first half of 2025, Turners Cars Christchurch is set to move from its single Detroit Place premises, where it has been based since 2005, to three new, strategic locations across the city. The expansion comes as part of the company’s decade long transition from a wholesale auction house to a retail-focused offering, says Turners Automotive Group property manager Marc Wells. “We are aiming to make it easier for our customers by being closer to them – more sites in more locations. And sites that are customer friendly, not too big, around 8000 to 12,000 square metres. We want to provide a wide selection of cars for people to view that is not overwhelming, and a great level of customer service.” He says the three new locations have been carefully selected to maximise visibility and be convenient for customers to visit to both buy and sell. “We also buy a lot of cars off the public, so it’s about people being able to easily book in for an appraisal at a site close to them,” says Marc. The first site, situated at 102 Shands Road, on the corner of Shands Rd and Halswell Junction Rd, is scheduled to open in April. This will be followed by a second branch at 157 Moorhouse Avenue, on the corner of Antigua Street and Moorhouse Ave, which will welcome customers from June. The final location at 750 Wairakei Rd, positioned at the intersection of Wairakei Rd and Russley Rd, is set to commence operations in July. The shift to the new retail-focused branches will also be better for staff. “Times have changed. Detroit Place was originally set up for auctions and needed a lot of office space. Now we want better use and flow in our designs, making sure it is efficient for staff with a clean and modern look.” The move represents a substantial increase in Turners’ Christchurch footprint, expanding from 28,000sqm at Detroit Pl to 34,000sqm across the three new sites. Mark says this aligns with the company’s nationwide growth strategy, which in the South Island has seen new branches open in Nelson and Timaru, with plans for a new Invercargill site in the pipeline. The expansion reflects Turners’ evolution over more than a decade. Established in 1967, and previously known as Turners Auctions, the Our network of security specialists service NZ nationwide. COMPLETE SECURITY SOLUTIONS Whether it’s alarms, CCTV systems or access control for home, business, farm or school, we have the security solution to meet your needs. With 25+ years of experience, we guarantee our workmanship and take ownership for everything we do • HOME SECURITY • BUSINESS SECURITY • RURAL SECURITY • SCHOOL SECURITY 07 578 1298 gavin@bealarmed.co.nz Proudly Supporting Turners Christchurch Ltd INNOVATIVE | SUSTAINABLE | DESIGN Eleccom Design Ltd represents a team of specialist electrical engineers and designers that offer professional consul�ng services for the building services industry. c 021 555 570 p 03 423 9266 e design@eleccom.co.nz w www.eleccom.co company rebranded to Turners Cars to reflect its shift from primarily selling to dealers and wholesalers to selling directly to the public. Today, approximately half of its vehicles are sold on fixed price or ‘BuyNow’ terms directly to consumers. The level of trust established means that Turners even sells cars directly from its website, sight unseen. Marc says as the company expands, each new location will maintain Turners’ consistent branding and service standards, ensuring customers have the same experience, regardless of which branch they visit. With growth fuelled by the ability to source stock nationally, and efficiently distribute it to branches, thus ensuring a seamless experience for customers across the country, Marc says Turners Cars is poised to continue its growth trajectory.
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