Business South May 2021

100 | “Our award-winning business model has grown a powerful network of independent retailers, a healthy franchise family and a brand that’s the envy of the industry.” Night ’n Day network eyes growth prospects T T from page 98 Among the many reasons why customers choose to shop at Night ‘n Day, is the diversity of its selection. OTAGO BUSINESS AWARDS Night ‘n Day Foodstores Glen Li l ly Manager M +64 274 351 198 17 Car l y le St reet , Sydenham E glen@s ignads.co.nz Night ‘n Day’s growth strategy is further earmarked for the North Island in terms of stand-alone stores as there is no other organ- ised convenience network in place, which is a huge potential for Night ‘n Day to confidently extend into, Matthew says. Among the many reasons why customers choose to shop at Night ‘n Day, is the diversity of its selection, which is underpinned by the company investing heavily in research and development to be able to support such an extensive product range. Store location and supporting franchisees is equally important. “Our award-winning business model has grown a powerful network of independent re- tailers, a healthy franchise family and a brand that’s the envy of the industry.” Store sites are carefully chosen, with high profile corner sites preferred, high foot traffic and good parking. “We pride ourselves on being able to deliver a good outcome for franchisees in our group. “The company’s preference for growth is to convert existing independent operators to the Night ‘n Day banner, giving them the support and assistance they need to take their store to the next level.” A key ethos is that if the franchisees are strong, the group as a whole is strong, Mat- thew says. “Our role as a franchisor is to provide a foundation with tools and resources that enable the business to prosper.” The Covid-19 pandemic has highlighted Night ‘n Day Foodstores as a trustworthy op- tion for people wanting to invest in a business and to create a secure future. “We are working on a lot of new opportuni- ties at the moment. “This current climate has been very good for us, we’ve got a lot of enquiries coming through all the time, and they are good quality enquiries.” “People are looking for security with the knowledge that we are an essential busi- ness and we could trade all the way through Covid-19.” For existing and potential franchisees, the figures are attractive; Night ‘n Day stores average a turnover 75% higher than inde- pendent stores, 52% higher than the industry gross profit and 109% higher than industry net profit.