50 | Icon Logistics TRANSPORT Proud to support Icon Logistics (03) 476-3171 | www.southernelectrical.co.nz admin@southernelectrical.co.nz • Commercial • Domestic • Industrial • Data & Communications • PV Solar • Thermography Dunedin - Ph: 03 477 1999 Proudly Supporting Icon Logistics Transport Ltd • General Cartage • Trombone Trailer • Container & Artic Work • Fly Jib • Crane Trucks with Winches & Man Bucket 0800 30 30 90 | abequipment.co.nz Specialists in Construction, Forestry & Material Handling Equipment. 24/7 SERVICE, PARTS & BREAKDOWN SUPPORT. Focused on creating supply-chain resilience The Dunedin-based company has built its reputation on transport, warehousing, container handling and integrated logistics together as one coordinated service. T T Russell Fredric As supply chains become more complex and less predictable, South Island businesses need more than a company that can move freight from ‘A to B’. Icon Logistics General Manager Brodie Reid says businesses need a logistics partner with the capability, local knowledge and judgement to keep their operations moving when conditions change. The Dunedin-based company has built its reputation on transport, warehousing, container handling and integrated logistics together as one coordinated service. Its operations cover import and export containers, general freight, food-grade or temperature-controlled products, construction materials, specialist equipment, project cargo and over-dimensional loads. More than 12,000sqm of managed warehousing, secure Customs-controlled storage and Dunedin’s high-risk indoor MPI facility provide capability rarely available from a single regional logistics provider. Icon’s role has evolved significantly over recent years as customers have sought greater visibility, faster access to information and stronger supply-chain resilience, Brodie says. “Customers are bringing us into the conversation earlier. They are not only asking us to transport or store freight. They want practical advice, compliance support, inventory visibility and a partner who can solve problems before they impact their wider operations.” Icon’s integrated model allows customers to connect transport, container handling, storage, inventory management, compliance and distribution through one logistics partner. This reduces unnecessary handovers, improves visibility and creates clearer accountability throughout the supply chain. That approach is particularly valuable on complex projects. Icon has experience coordinating a wide range of freight, where success depends on detailed planning across customers, ports, shipping lines, regulatory agencies, transport teams, warehouses and ultimately the end users. “The best operators do not just plan for the expected movement. They plan for the exception, maintain control across every handover and communicate early when circumstances change.” Technology is also strengthening Icon’s service. The business uses transport, inventory and tracking systems to improve freight visibility, operational control and customer reporting. However, Brodie says technology must support good decisions and personal accountability rather than replace them. “Our customers value accessible people who understand their business. The strongest logistics solution combines good systems with experienced operators, direct communication and a willingness to take ownership when the pressure comes on.” That combination is a key point of difference for Icon. The business offers the equipment, warehousing, systems and compliance capability required to manage demanding freight, backed by a locally led team able to make decisions on the ground and respond quickly. Icon works with customers across a wide array of primary industries, food production, construction, manufacturing, importing and exporting. While their freight requirements differ, the underlying expectation is consistent: reliable execution, clear communication and confidence that their logistics partner will deliver. Its priority is to continue investing in its people, technology and integrated capability while preserving the practical, hands-on service on which its reputation has been built.
RkJQdWJsaXNoZXIy NDc2Mzg=