78 | Freeman Roofing T T Karen Phelps Committed to meeting regional needs Freeman Roofing manufactures and supplies a comprehensive range of roof and wall-cladding products. CONTRACTING Freeman Roofing, New Zealand’s largest family-owned roof and rainwater products manufacturer, is set to open its 11th branch in Greymouth this September, marking a significant milestone in the company’s growth strategy. National sales and operations manager at Freeman Roofing, Dallas Spence, says the move not only strengthens Freeman Roofing’s presence in regional areas, but also brings its full range of products to West Coast residents for the first time. “It will be the only full roll-forming facility on the West Coast and will service the area from Haast through to Karamea,” he says. The Greymouth branch embodies Freeman Roofing’s commitment to serving regional communities with the company making a conscious decision to not open branches in Auckland and Christchurch, due to spotting a gap in the regional markets for its offering. Dallas says this strategy sets Freeman Roofing apart in the industry as, unlike competitor, that typically operate with a central factory and regional sales offices, Freeman Roofing maintains full-service roll-forming facilities at each of its locations. “The advantage for our clients is that we have a decentralised business model with each branch responsible for making key decisions such as pricing, product and service offering underscored by a Freeman Roofing support office. This decentralised approach allows for more personalised service and faster decision-making at the local level. The benefit for our clients is being able to talk to someone face to face that makes key decisions. This enables us to offer tailored service and advice specific to suit each customer’s needs.” Freeman Roofing has also been investing heavily in state-of-the-art machinery to enhance its manufacturing capabilities. “We are at the forefront of our industry in terms of machinery investment in our plant and equipment. We use the most reputable machinery brands available globally.” A significant focus of this investment has been on upgrading the machinery that produces flashings, crucial components in waterproofing and finishing building projects. “It’s a small part of an overall build, but they are time critical, so this gives us good control over this part of the project. The majority of our branches will have full flashing- line upgrades by the end of 2024.” Freeman Roofing manufactures and supplies a comprehensive range of roof and wall- cladding products, from skylights to fixings and fastenings. It offers a full range of roofing and cladding materials including Colorsteel, zinc, galv, polycarbonate and exotic materials like copper, aluminium and stainless steel. The company supplies product to a broad Branding | Websites | Graphic Design | Marketing Celebrating 30 Years Young When designing the latest Simplex & Duplex folders, we listened to what our customers wanted. The Gen III Duplex has proven exceptionally popular, with many repeat customers ordering 5, 10, or even 20 Duplex folders. Our Duplex folder is built with the same philosophies as our incredibly popular Simplex folders: robust design, simplicity, serviceability, and high-quality electrical & hydraulic components BUILT FOR SPEED & DURABILITY Duplex Folder For Full Catalog or Quote: +61 3 55645333 info@swimachinery.com SWImachinery.com
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