antidote has emerged as a beacon of wellness, reshaping the conventional pharmacy experience and cementing itself as an indispensable part of the community in Otago. antidote's approach to health is marked by a focus on holistic wellbeing where conventional medicine is complemented by an array of high-quality, science-backed natural health products ensuring that customers have access to the latest innovations in health. “We want to support our customer’s on their health journey, and help them understand the important balance between the physical, mental, emotional and spiritual elements of wellbeing,” he explained. We have conversations with our customers, discover the root cause of their problems, and tailor a solution to suit,” says Fraser. The popularity of the model has see it just open two new locations in Cromwell recently to complement a Queenstown operation rounding out the antidote Central Otago Group which is operated by Fraser Luscombe and Brock Dale. antidote Elevates Community Health with a Holistic Approach Brock, a pharmacist and the general manager for the antidote Central Otago Group, possesses both a pharmacy degree and a health science degree endorsed in medicine, which combined with his training in nutritional medicine, underscores the group's comprehensive expertise. Fraser takes on the operations manager role for the group. They say that with a profound commitment to a holistic health model, antidote has introduced a refreshing perspective to healthcare, epitomising a shift from reactionary care to a proactive approach that encompasses every facet of wellbeing. “The philosophy that drives antidote's operations is a simple yet powerful one that places people at the forefront. We want everyone to have a really nice experience in our store and walk out after having had the best options put in front of them and quality products that will help them to live better lives,” says Fraser. The group's commitment to fostering a sense of community and personalised care can be seen in its relationship with the Golden View Lifestyle Village. antidote holds the contract to take care of all the pharmaceutical needs of its residents and in a close-knit community like Cromwell, this partnership reflects the pivotal role that antidote plays in the town's overall well-being, says Fraser. antidote is an independent pharmacy group, setting it apart from the conventional pharmacy landscape, co-founded by Lorealle Lam and Chin Loh, both pharmacists by training. It operates eight branches across Otago. The antidote philosophy to create a hub for health, well-being, and community interaction is manifested through cafe areas in certain stores, including Queenstown and three Dunedin stores, inviting people to connect over nutritious food and drinks. Fraser says this innovative approach encapsulates antidote's commitment to nurturing a wholesome lifestyle. "antidote goes beyond just the pill – it’s so much more than that. We have a particularly strong focus on encouraging positive lifestyle choices." The antidote Central Otago team's extensive knowledge allows them to provide natural health clinics, ensuring a comprehensive and personalised approach to wellness. It also offers a sleep clinic, where people are assisted via personalized advice to sleep better. Fraser says this is key as good sleep is the cornerstone of great health. He says with a diverse selection of high-quality skincare, cosmetic, and health products, in a small town antidote has crafted an environment where customers can also find thoughtful gifts for loved ones once again transcending the conventional boundaries of a pharmacy. “antidote thrives as a community-driven haven where genuine interactions, personalised care, and the pursuit of holistic well-being converge,” says Fraser. “As antidote continues to empower its patrons to embark on health journeys that prioritise prevention and well-being, we hope our presence epitomises a refreshing and innovative approach to community health.” OTAGO'S TRUSTED HEALTH DESTINATION antidote Cromwell 22 The Mall, Cromwell 03 445 1445 antidote Lake Dunstan 2a The Mall, Cromwell 03 445 1112 antidote Queenstown 19 Grant Rd, Frankton 03 441 4497
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