| 89 nzdairy 10 | nzdairy TRACK IT TECHNOLOGY TrackIt’s Connected Farm. One App, one solution, everything you need. TrackIt has designed the complete solution for the Farming and Agriculture industry, including Job Dispatch, Health & Safety, Driver Logbooks, Timecards, Fleet Tracking, Workshop & Servicing, Fleet Management, RUC, Fuel Monitoring, Electronic Forms and more. To find out more visit wwww.trackit.co.nz or call today to find out how TrackIt can be your mobile workforce solution 0508 TRACKIT Application (app) overload is now “a thing”. The rush of companies and individuals enjoying all the shortcuts and advantages apps initially brought to workplace conversations have gradually started to be overrun by the “app overload” – which has been identified as a silent productivity killer. Put simply, by introducing an app for nearly every task, IT organisations risk sapping the very employee efficiency they have been trying to encourage. That’s where the next wave of tech-savvy trouble-shooters have had the opportunity to shine and to conquer. TrackIt Ltd looms as a big one for agriculture. Owned by the Auckland-based Todd and Martine Somervell, this couple have taken the myriad of things that can be tracked on-farm or in agri-business, and they have focussed their energy on tailor-making a single app for a business which covers everything from the one platform. They are gunning for efficiency, reduced costs, more profit, and scalable performance. They haven’t hit the market at full throttle yet, and they already have 1000 customers, 10,000 cars on the road, and 20 employees. Early customer is excited John Austin Contracting Ltd is one of Trackit’s customers which is poised to go live. The Te Awamutu business services roughly 800 customers in the heart of the Waikato. It is one of New Zealand’s biggest agricultural contracting businesses and employs up to 70 people (pre-Covid-19). It was an early adopter of precision farming, strip tillage and no-till technology. This is a operation that understands the value of technology and efficiencies. It is also a complex business, and it was getting bogged down by cumbersome alternatives. John Austin says they are excited about where TrackIt will take them. “This is a complete management platform which will send jobs to our drivers, collect the information and the products that are used, and TrackIt can bill it out,” John said. “It will be on the drivers’ phones and tablets and it will have all the health and safety check lists, all the maintenance work, all the road miles, their time – everything we need. “It’s the future. Lots of software will do different parts of all of that now, but we’re trying to get the one platform to do the lot. It will go through the check lists, through the hazards for the machine, start the job, and move on to the next job. For example, if there is a problem with the machine, it generates a job for the workshop. There is a lot to it. “Once we’re in gear, it will be gamechanging for us day-to-day.” Delivering what people need Todd and Martine have been on their TrackIt mission since 2009. They say their focus “at the bleeding edge” of technology has – to this point – been on keeping ahead of developments rather than pouring their energy into marketing. Word of mouth has got them this far. Keeping track of it all “People are getting frustrated by the number of apps they need to know how to use,” Martine said. “It’s slowing them down, rather than speeding them up. We’re bringing one app for one source of truth. “John [Austin] is on a path to being paperless and we have all the systems to make that happen. The data is captured in real time, it’s immediately available to their office staff – or the nervous centre – as John calls it. It’s an exciting reality for their business.” Ready to go global Todd is the “propeller head” of the business. He acknowledges farming is one of the busiest of all, because of the diverse amount of decision-making and planning farmers get across in a day. “Unlike so many other GPS tracking providers out there we’re not just dots on maps,” Todd said. “We’re scalable, agile, and we can match our strengths to their needs.” He says they are now ready to share TrackIt. “We’ve grown organically to this point. That is about to change. We haven’t really been in the market – that’s the distinction. We are a software development company and most of our focus has been on research and development. “But we’re now very comfortable with our product offering, and we’re ready to go global.” To find out more visit www.trackit.co.nz or make a call today to find out how TrackIt can be your total mobile workforce solution 0508 TRACKIT. Unlike so many other GPS tracking providers, we aren’t just dots on maps,” Todd said. “We’re scalable, agile, and we can match our strengths to our customers’ needs
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