A partnership between Brandt and CropX means farmers in the North Island can now have dealer support for their machine and soil data in a near real time experience, giving them the information they need to make good management decisions. In December Brandt became the North Island distributor for CropX and Brandt Digital Specialist Andrew Gray says it has been game changing for its customers. “Basically CropX links into the John Deere Operations Centre cloud system providing farmers with both machine and soil information via their computer or an app on their phone,” he says. “This includes data such as soil moisture, nutrient profile, amount of fertiliser spread, where and when, combining data from both John Deere Operations Centre and CropX.” CropX is an agronomic farm management system that facilitates successful and sustainable farming by connecting farm data, real-time conditions, and agronomic knowledge. It provides advice on irrigation, disease management, leaching monitoring, and effluent irrigation and pond management. Andrew says that the powerful system is both user-friendly and efficient, allowing farmers to aggregate all agronomic farm data in one place for easy decision-making, tracking and sharing. The CropX system helps farmers reduce greenhouse gas emissions by optimizing inputs, reducing water, energy, and fertiliser use. “The CropX system utilises a comprehensive approach that aggregates data from soil to sky, transforming it into useful information that helps farmers monitor and manage the health of their fields and crops. This information is readily accessible and provides a holistic overview of field conditions,” he explains. Transparency in the agricultural supply chain is crucial, says Andrew, and CropX’s tracking and reporting activities create opportunities for adding value. With just a simple click of a button, the CropX system compiles data across many areas including nutrient leaching, disease modelling, weather activities, and it adds crop performance in from John Deere Connected machines. Andrews says CropX helps clients ensure they are meeting environmental regulations and getting the most bang for their buck from their fertiliser. The CropX system’s effluent pond and irrigation management lets users monitor pond levels and field moisture conditions and can advise on how much pumping and irrigation is possible to stay within regulatory requirements. He says Brandt clients are already seeing the benefits, including the New Zealand milk producer Miraka, through its sustainability programme “Te Ara Miraka”. The partnership between Brandt and CropX is an example of Brandt’s focus on delivering the right products and service its clients need to succeed. Brandt is a privately owned and family-run company that has been dedicated to serving its customers for 90 years. The company's success is rooted in its diversification and specialisation and Brandt operates on core principles that guide its relationships with customers, partners, employees, and stakeholders. Andrew says that these principles are ingrained in the company culture and influence all aspects of the business. “Firstly, Brandt values quality in all aspects of its operations, including people, products, services, and facilities,” says Andrew. “Secondly, we are committed to innovation in product design, technology, and business processes. We are always striving to improve and find new ways to provide powerful value delivered to our customers. Our partnership with CropX is part of our commitment to pursuing opportunities to create value for both customers and the company.” He says customer focus is always at the forefront of everything that Brandt does. “We work tirelessly to understand our customers' needs, helping them build successful businesses. We believe that our success is dependent on our customers' success, and we act on this belief every day.” Enabling good management decisions Contact Brandt - your trusted CropX dealer today. brandt.co/nz | 0800 333 734 MAXIMISE pasture growth. OPTIMISE irrigation. MINIMISE nutrient application. ...WITH PRECISION.
RkJQdWJsaXNoZXIy NDc2Mzg=