| 17 nzdairy DAIRY PEOPLE » Farm Fresh South: Logan and Melissa Johnson The Johnsons are starting plans to build a new factory to meet production demands. UpstockRevolutionising Supply ChainManagement for Farmers: ACase Studywith FarmFresh South In a world where e iciency is paramount, Upstock emerges as a game-changer for farmers and suppliers, streamlining the often-convoluted process of managing wholesale orders, deliveries and invoicing. Made by the creators of Xero, Upstock is an online marketplace and logistics platform for the foodservice industry. Over 30,000 wholesale buyers are connected to over 1,000 suppliers across New Zealand and Australia with nearly 100,000 products to choose from. Upstock is ideal and a ordable for any size operation, everything from farmers using it to sell to a few local restaurants, up to major brands selling internationally. Farm Fresh South, a boutique dairy farm in Woodlands, Invercargill, led by Melissa and Logan Johnson, exempli ies how Upstock has revolutionised their operations. Before integrating Upstock into their work low, life for Farm Fresh South was akin to a juggling act, with spreadsheets, Google calendars, and manual tracking methods struggling to keep pace with their growing business. Managing orders from various sources, including supermarkets like Foodstu s and Woolworths, was a time-consuming endeavour fraught with the risk of human error. Upstock changed the game for Farm Fresh South, automating processes from order placement to invoicing. Standing orders are now e ortlessly handled through Upstock. The integration with supermarket procurement systems ensures that purchase orders are seamlessly loaded into the platform, allowing for swift processing and compliance with standards. The integration of Upstock with Xero further ampli ies e iciency for Farm Fresh South, automating the invoicing process and providing lexibility for customers with consolidated invoices. With Upstock streamlining their operations, Farm Fresh South sets its sights on expansion. "Upstock provides a solution which is primarily so simple to use but makes the entire end-to-end ordering process seamless for both the buyer and supplier,” says Logan. "With Upstock what took me hours, now takes me minutes. Farmers who try it won’t look back." As Farm Fresh South charts a course for expansion, one thing remains clear: Upstock isn't just a tool; it's a catalyst for transformation, empowering farmers and suppliers to thrive in an ever-evolving marketplace while staying true to their values and vision. Key bene its of Upstock for dairy farmers: • Manage all your wholesale customers and their orders – including supermarket orders. • Automate sales, payments, production and deliveries. • Grow market share by getting your brand and products in front of thousands of wholesale buyers. • With Upstock suppliers can take credit card payments, eliminating the need for credit applications and credit checks, so suppliers get paid upfront before shipping.
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