| 91 nzdairy Tech use has changed quite a bit since 2022 Several factors are accelerating digital change including reporting requirements from major industry players. AgriTechNZ is facilitating efforts to accelerate this trend through its data collaboration initiatives. Karen Phelps AgriTechNZ is preparing for the next update to its 2022 digital adoption benchmark survey, which measures how farmers and growers are engaging with digital tools. “Our anecdotal feedback is that the environment has changed quite a bit since 2022, so we’re interested in understanding and quantifying this,” says Brendan O’Connell, AgriTechNZ Chief Executive. He says that New Zealand’s agricultural sector is witnessing unprecedented digital transformation, including a significant shift in companies’ willingness to exchange data under the right conditions between different software applications, which represents a substantial shift from previous industry practices. “Over the years, we have heard that making data go from one place to another is pretty easy from a technical perspective,” says Brendan. “But the willingness to allow the ability to exchange data has been the issue. One of the pain points in the last research was that the bits of data required for reporting by end users were sitting in different places and multiple systems were required that didn’t talk to each other. That’s been a common complaint from farmers and growers and that pain has reached the point that companies are willing to make changes. As companies are increasingly collaborating on data-sharing initiatives this will bring real benefit to primary producers.” According to Brendan, several factors are accelerating digital change including reporting requirements from major industry players like Fonterra and Silver Fern Farms as these organisations seek to substantiate market claims and strengthen customer relationships through enhanced data collection and analysis. These market-facing companies are being well supported by digital agriculture leaders such as LIC, FarmIQ, Farm Focus, Figured, Gallagher, Halter, Hawkeye/Ravensdown, Map of Ag, Overseer, Precision Farming, Prism Earth, Resolution App, Trev and others. “The international customers for our foods want to know exactly what is happening in the chain including environmental impact, where the food has come from etc and are currently willing to pay based on this information,” explains Brendan. “There are better contracts for producers who can participate this way.” RURAL SERVICES » Agritech NZ • to page 92 03 308 6022 30 JB Cullen Drive Ashburton Business Estate offi ce@raymayne.co.nz www.raymayne.co.nz Ray Mayne Hose and Fittings has been in the irrigation business for 34 years. We have been the Reinke Manufacturing dealers since 2000. Our team operates from our Ashburton Business Estate headquarters. We cover all aspects of irrigation, from design and sales to installation and maintenance. We are honoured to be chosen as the CropX dealer for the South Island and believe this partnership will shape the future of irrigation and soil monitoring in the region. CropX is a technology leader in this fi eld, and we are proud to join them on their journey to maintain their leadership. Enhancing Agriculture: Ray Mayne Hose and Fittings teams up with CropX
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