After more than a decade of supporting New Zealand farmers, agricultural technology company Levno has launched a comprehensive rebrand that signals its evolution from reactive monitoring tools to intelligent, proactive dairy farm monitoring solutions. The Palmerston North-based company, which has grown from a two-person startup in 2012 to a team of over 52 with international expansion into Australia, UK and Ireland, is positioning itself at the forefront of a shift in dairy farmmonitoring “This brand launch marks a real turning point. We're moving from being just an on-farmmonitoring tool to being an intelligent partner on farm - shifting the conversation from reacting to problems to proactively staying ahead of them,” says Oscar Ellison, CEO of Levno. Central to Levno's offering is its intelligent dairy farmmonitoring system, which provides 24/7 oversight of critical farm operations. The technology monitors milk temperature, volume, agitation, milking times and wash cycles throughout dairy systems, enabling farmers to maintain optimal milk quality and reducing waste. “Our new look reflects that change but at its heart our purpose remains the same: making sure every drop of milk, water, and fuel counts. For farmers, that means less waste, more certainty and the confidence to focus on what matters most,” explains Oscar. The company's milk monitoring solution has demonstrated measurable results, with average total bacteria count levels reduced by 69% compared to operations before the milk vat monitoring programme was introduced. This improvement in milk quality translates directly to reduced losses for dairy farmers. The company has also had significant impact across New Zealand's dairy sector with its monitoring systems saving 5 million litres of milk from being dumped in the 2024/25 season by proactively alerting farmers to milk vat cooling issues before problems escalated. Desma Feakins from Tataiwhetu Trust, winners of the 2021 Ahuwhenua Trophy for excellence in Māori farming, exemplifies the practical benefits farmers are experiencing. “The text alerts keep us aware if the chiller's on, and we can see exactly how much volume is going into the vat. It's great technology – a real asset,” says Desma. The monitoring system addresses what Levno identifies as agriculture's fundamental challenge: the shift from reactive to proactive management. Traditionally, farmers have waited until equipment breaks, milk spoils or supplies run out before taking action. Levno's intelligent monitoring alerts farmers before issues occur, improving efficiency and providing peace of mind. “Reactive monitoring belongs in the past. The future is proactive, intelligent, and always on,” says Oscar. To complement this Levno offers comprehensive farm oversight through water, fuel and feed monitoring systems. Oscar says these solutions help farmers manage compliance requirements, detect leaks early, prevent fuel theft and ensure adequate feed supplies. He says the company's growth trajectory reflects New Zealand agriculture's increasing embrace of data-driven farming. With sensors deployed across over 10,000 sites, Levno has established itself as one of New Zealand's leading dairy farmmonitoring companies in the agricultural sector. “We're solving hard problems with a world-class team. Our success has been fuelled by the country's vision to be the most sustainable and efficient producer of food globally,” explains Oscar. He says the rebrand emphasises Levno's commitment to scalability and accessibility. The company operates on a transparent monthly subscription model with no large upfront hardware costs, 24/7 customer support and experienced technicians handling maintenance at no additional charge. Oscar highlights that with international markets looking to emulate New Zealand’s sustainable farming strategy, Levno is seizing the opportunity to take its market leadership global, beginning with the Australia, UK and Ireland. “We're not just monitoring farms. We're helping farmers stay ahead.” Rebrand signals evolution Our look has changed but our commitment to dairy farmers has not MAKING EVERY DROP COUNT SINCE 2012 www.levno.com
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