| 9 nzdairy DAIRY PEOPLE » Clearwater Farms Having diversity in income streams will help Sam and Tyler achieve the next step. Phibro Animal Health When American owned Phibro Animal Health irst launched its New Zealand Division in 2018, well respected animal health consultancy Dairy Production Systems (DPS) was quick to become involved in the company’s original trial work. “We have worked with DPS’s Managing Director Bryan McKay, since 2018 and he has been instrumental in the success of our Animate product, and a very positive advocate,” says Megan Hardy, Phibro Animal Health’s South Island Commercial Manager. “ As an animal health solutions provider, Phibro supplies medicated feed additives and nutrition specialty products into New Zealand’s pig, poultry and dairy sectors. Since its launch, the business has grown immensely, particularly in the dairy sector and one of its key and unique products is Animate. “There has been a very niche market for Animate in New Zealand, and considerable e ort has been placed into championing this product throughout the country. Animate is an anionic supplement designed to aid in the reduction of milk fever in dairy cows, and it is unique because it is palatable. In New Zealand it can be fed ad-lib with the dairy cows, pre-calf and the cows will self-medicate on it.” Phibro’s mission is to provide safe and e ective solutions for its customers’ unique challenges whilst optimising animal health and nutrition to increase productivity and pro itability for our farmers. “Our products are MFAs (Medicated Feed Additives) are special medicated supplements that go into feed to aid in the reduction of parasites or where there are speci ic health issues. We also sell nutrition specialty products along the lines of probiotics, and phytogenics. We support the resellers including rural merchants and rural consultancy practices such as DPS, giving them information on our products and technical support. In turn, they sell our products to their clients, the end users. In the poultry sector we are dynamic working with both larger end users whilst also catering for smaller growers by supplying products to feed mills. While Megan is based in Upper Moutere and looks after Phibro’s South Island customers, Spencer Hickford is the company’s North Island Manager based in Cambridge. “Spencer and I have a great passion for the New Zealand rural sector, animal health and supporting the resellers and consultants. We both have twenty- ive years’ experience in the agricultural industry and enjoy helping our resellers, and responding to any questions they might have. We are very hands on and happy to visit farms to support the reseller if required.”
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