76 | A ‘spotless reputation’ Founded in 2019 by Romano and Julie Choi , Spot X Cleaning has grown from a sole operation to 22 active franchises across Auckland. CONTRACTING Spot X Cleaning T T Bernadette Cooney Auckland commercial cleaning franchise, Spot X Cleaning, has been named a finalist for Excellence in Customer Experience at this year’s 2degrees Auckland Business Awards. This is in recognition of its Greater Quality Assurance system, which provides its clients with transparent and trustworthy quality control. Founded in 2019 by Romano Choi and his wife Julie, Spot X Cleaning has quickly grown from a sole operation to 22 active franchises across Auckland – servicing offices, schools, gyms, clinics, plus diverse commercial spaces and shared workplaces. The company’s success comes down to one simple principle: do the job right and be able and willing to prove it. “When I first entered the cleaning industry, I noticed there was almost no real quality assurance,” says Romano. “Cleaners are told ‘Do a good job or lose your contract.’ But that’s not a system. I wanted to build a model that supported both the customer and the franchise owner.” The Spot X Cleaning’s Greater Quality Assurance system is a structured routine inspection programme where every site is regularly checked, photographed, and reviewed by Spot X and its client. Both the client and franchisee receive transparent reports, highlighting what’s been done and where improvements can be made. “This has been a game changer for us. Customers experience a better, systemised commercial cleaning service that is all about transparency,” says Romano. “Our customers know exactly what’s going on, and we review together consistently. If something slips, they see how it’s being addressed.” Consistent quality of service is directly related to actively managing the account and having clear communication between client and the Spot X franchise, he says. This quality-first approach has not only improved client satisfaction, but has also built loyalty among Spot X Cleaning franchisees. Unlike traditional cleaning franchises that compete on price, Spot X Cleaning prioritises customer satisfaction, added-value service, fair pricing and returns for its franchise owners. Raising standards across the entire commercial cleaning industry and forging a robust franchise are both motivations, Romano says. “If Spot X Cleaning can set an example showing that quality systems, transparency, and fairness actually work, then we’re doing more than providing a service, we’re building a sound business model too.” Committed to a spotless reputation, Spot X Cleaning offers tailored commercial cleaning solutions to commercial premises throughout Auckland. Franchisees are trained and experienced, supported and supplied with proven business systems that work. “That’s how our service stays consistent, and why customers stay with us,” Romano says. The company’s reputation for reliability and communication has fuelled steady growth, reaching 22 franchises in just six years. As Spot X Cleaning celebrates its business award nomination, it is aware that whether it takes home the trophy or not, the company has already won where it counts – in the trust of its clients. General Cleaning Services | Vinyl Floor Strip & Polish | Carpet Shampooing | Window Cleaning If you’re looking for smart, systemised, professional commercial cleaning solutions in Auckland, you’ve found them. At Spot X, clients stay with us because our systems deliver consistency they can rely on. Your Success Is Our Success 0800 009 936 | i n f o@spot xc l ean i ng . co . nz www. spot xc l ean i ng . co . nz contact us Finalist – 2025 2degrees Auckland Business Awards Excellence in Customer Experience
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