Business Rural North Summer 2025

50 | Delivering what’s needed, when it’s needed Owned and operated by Doug Wilson, the business has been built around a simple philosophy. Kelly Deeks In the heart of rural Northland, where every day is a workday and every delivery counts, Northern Rural Haulage is a name trusted by farmers and builders alike. Owned and operated by Doug Wilson, the business has been built around a simple philosophy: delivering what’s needed, when it’s needed - no matter the day or time. “Farmers don’t tend to give you much notice when they need something,” Doug says. “They might call on a Sunday needing lime or palm kernel the next morning. That’s just the way it is on farms, and we’re ready for it.” Doug launched Northern Rural Haulage in 2009 after decades in the transport industry, including livestock cartage and bulk material delivery. With farming in his blood and wheels under his feet, Doug runs a few units of dry stock on his own 100-acre block, and comes from a long line of truck drivers including his father and brother Don, who still works in livestock transport out of Pukekohe with his business OnRoad Transport. These days, Doug, his son and dispatch manager Kyle, and Northern Rural Haulage’s hardworking team of 18 run a reliable fleet of trucks servicing Northland and beyond, including the Waikato and Tauranga regions. Their core work - an estimated 80% - is rural, hauling everything from fertiliser and feed to hay, sileage, race metal, and farm machinery. The rest is bulk cartage of building materials like sand and metal to construction sites across the region. “We’ve always been a rural-first business,” Doug says. “That means no set contracts so we’re available when the farmers need us. We make sure we’ve got the gear ready to meet daily demand.” Northern Rural Haulage’s fleet includes truck and trailer bulk units, 6-wheeler tippers, a 5-tonne tipper, and a transporter for shifting farm machinery along with bagged fertiliser and bagged calf feed. All trucks are maintained to a high standard at the company’s onsite workshop, with major repairs handled by local specialists to keep everything roadworthy and compliant. Customer service is what sets the business apart. Doug and his crew pride themselves on being responsive and flexible, especially for time-sensitive rural jobs. “The farmers and builders we work with know we’ll turn up when we say we will.” Doug’s team is experienced, safety-conscious, and practical, qualities essential for delivering to remote farms or tricky building sites. Whether it’s placing boulders for landscaping, dropping metal for a long rural driveway, or meeting a helicopter with a load of fertiliser, RURAL SERVICES » Northern Rural Haulage Ltd the team has the know-how to get the job done safely and efficiently. As rural Northland grows and evolves, Northern Rural Haulage is keeping pace, expanding its services, growing its network, and helping its customers keep moving. “When you run out of feed or you need a load of metal delivered, you can’t afford to wait around,” Doug says. “We’re here to make sure you don’t have to.” With over four decades in the industry, Doug has built strong connections across the rural and transport sectors, meaning if his team can’t do a job, he’ll know someone who can. That local knowledge, combined with hands-on experience and a no-fuss attitude, makes Northern Rural Haulage a true rural asset. Business Advisors & Chartered Accountants Proudly supporting Northern Rural Haulage Ltd www.yhpj.co.nz (09) 470 0400 Welcoming new clients - contact info@yhpj.co.nz for a complimentary initial meeting Insurance with nothing to hide. No Hidden Fees. No Hidden Commissions. Total Transparency. Business | Personal | Life & Disability | Group Employee Benefits Contact Us info@dbib.co.nz | +64 (9) 215-3371 www.donaldsonbrown.co.nz 09 470 0850 www.ten4.nz Proudly supporting Northern Rural Haulage Ltd transport engineering for repairs, maintenance, design & manufacturing. “The farmers and builders we work with know we’ll turn up when we say we will.”

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