| 59 Cows eating forage balancer. RURAL SERVICES » New Zealand Feed Manufacturers Association - Haden Shaw particularly in relation to cost pressures, supply chain, and regulation; are numerous. “The pressures are real and they’re stacking up. Input costs, freight, compliance overhead - it’s a challenging environment for everyone in the sector right now. What’s clear is that the disruptions facing New Zealand agriculture aren’t temporary. Climate variability, geopolitical uncertainty, shifting trade corridors and the rising cost of getting product to market, these are structural pressures that the whole supply chain, including feed manufacturing, has to adapt to. From Ruminate’s perspective, the foundation has always been raw material quality. Our procurement lead works globally to source the best ingredients available, and that’s a standard we’ve held from day one. Ruminate’s track record shows that farmers who invest in quality nutrition see the return. Improved production, better animal performance and less stress on the business. That case has been made on farms across New Zealand and it holds up regardless of what the market is doing.” She says that feed quality assurance and accreditation in today’s environment, and NZFMA play a key role in maintaining standards across the industry. “It’s critical. Farmers are making more targeted nutrition decisions than ever before in tighter operating environments, and they need absolute confidence that what’s on the label is what’s in the bag, every single time. Ruminate is proud to be part of the NZFMA accredited network. The framework creates a meaningful shared baseline across the industry and gives farmers a reliable signal about who they’re buying from. For Ruminate, our traceability systems sit firmly alongside that. Our batch tracking means we can account for every product, back to the raw materials it was made from. When farmers invest in Ruminate products, they’re investing in something they can have full confidence in.” There have been and will continue to be major 07 889 3451 www.oriongroup.kiwi Orion Haulage specialises in cartage of stock feed from raw material stores and feed mills direct to farms in the greater central North Island region. • Design & Detailing • Structural, Architectural &Misc. Steelwork • Stainless & Aluminium Fabrication • Laser Cutting • Waterjet Cutting • CNC Press Brake folding • CNCMachining ‘Your Engineering Solution Specialists’ TEL. 07 884 8232 EMAIL: enquiries@cullen.co.nz shifts in feed demand and production, and manufacturers are adapting to support farmers’ changing needs. “Farmers’ expectations are rising and the rise in tech is giving them more to work with. The influx of on-farm data from wearables, herd monitoring technology and precision tools means farmers have more insight into their animals than ever before and that knowledge is shifting mindsets. More and more farmers are recognising that grass on its’ own isn’t a complete feed, and that relying solely on pasture is leaving production and performance on the table. And the biggest shift we’re seeing is a move toward specificity. Farmers want tailored nutrition for their animals, their system and their production goals. Ruminate has responded to that by moving further into farm-level customisation. Our Ruminant Nutrition Specialists work with individual farms to develop nutrition programmes tailored specifically to their operation. It’s a highly personalised approach, and it’s become a real point of difference for us. The farmers who engage with that service tend to stay with it because when nutrition is dialled in at that level, they see it in their animals and they feel it in their business. Delivering this kind of service across the country also means working with the right manufacturing partners. Ruminate collaborates with a select group of quality feed mills around New Zealand. Operators that share our commitment to standards and care about the outcome for the farmer as much as we do.”
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