| 17 REGIONAL DEVELOPMENT Otago Polytechnic P 03 477 2182 E sales@metalon.co.nz W metalon.co.nz The trusted name in commercial furniture Please feel free to visit our showroom and browse our wide range of products at 97 Harrow Street, Dunedin. PROUDLY SUPPORTING OTAGO POLYTECHNIC Chairs & Seating Storage & Accessories Desks & Tables Medical & Trolleys Building People, Creating a Sustainable Future Naylor Love offers a full range of commercial construction services throughout New Zealand. Naylor Love Dunedin | 78 Ward Street | Phone (03) 474 1153 Proudly supporting Otago Polytechnic through strategic projects and creatingmeaningful employment pathways Otago Polytechnic backs its applied focus with a range of specialist facilities. Timaru accounting irm Martin Wake ield is turning a century-plus of experience towards the future, focusing on arti icial intelligence as the next game changer for its business and clients. Hamish Moorhead says the irm, established in the early 1900s, has long adapted to technological shifts, with AI now taking centre stage. “Technology has always shaped how we work, and AI is the next big step. Over the next three months, we’re exploring how it can enhance both our internal systems and our clients’ operations,” he says. The irm is part of the NZ CA network, a nationwide association of independent chartered accountancy practices. As the local representative in Timaru, Martin Wake ield collaborates with member irms across the country, sharing insights and reporting back on emerging trends. Hamish says AI is now the focus, temporarily taking priority over NZ CA’s 10-year roadmap. Internally, the irm is concentrating on automating core accounting processes. For clients, the aim is to streamline administrative functions and demonstrate practical ways AI can bene it their businesses. “We’ve had a lot of interest from clients about how we’re embracing AI. We’ve only just started, and the technology continues to evolve rapidly,” Hamish says. Martin Wake ield’s approach has long set it apart in the region. Based in Timaru, the irm serves businesses across a variety of industries, many in the rural and construction sectors, maintaining stability and strong growth even in luctuating markets. A key di erentiator is the team’s commitment to visiting clients in person to understand their operations, ensuring advice is grounded in practical experience. The irm also maintains a specialist audit division, a service many contemporary practices have scaled back. “Auditing has become highly technical. While others step back, we continue to provide specialist services, o ering clients in-depth insight and compliance assurance,” Hamish says. With o ices in Timaru and Christchurch, Martin Wake ield provides a full suite of services including rural and general accounting, auditing, payroll, business advice, taxation, succession planning, and body corporate services. Its client base stretches across Canterbury, with businesses as far a ield as Kaikoura, Westland, and Otago. The irm also o ers inancial planning, investment advice, and monitored business performance reporting, combining technical expertise with practical business insight. “We help clients succeed, and by doing so, we continue to grow our own expertise,” Hamish says. Looking ahead, the focus on AI signals a broader strategy: staying ahead of change while maintaining the personal touch that has de ined Martin Wake ield for more than 100 years. As Hamish notes, “We’ve been helping clients navigate change for generations. AI is just the next step in that journey.” Century-old firm taps AI ACCOUNTING SERVICES RURAL BUSINESS SERVICES Level 1, 26 Canon Street, Timaru • 03 687 7122 • Fax: 03 684 8558 reception@martinwakefield.co.nz • www.martinwakefield.co.nz • Benchmarking • Bookkeeping / accounting • Budgeting • Business Start-up • Financing • Cash Flow • Forecasting • Financial Planning • Monitored Business Performance • Office Duties • Payroll Services • Portfolio Management • Software Solutions • Strategic Planning WE WORK WITH
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