| 105 nzdairy RURAL SERVICES » Southland Honda Motorcycles A new generation of family ownership Kelly Deeks Southland Honda is entering a new generation of family ownership as Jeremy Holmes moves to buy out his parents and continue the business built on four decades of trusted service to Southland farmers. For Jeremy, the transition is about carrying forward the values that have made Southland Honda one of the region’s longest standing rural machinery dealerships. “I have been here for 30 years and the business is a huge part of my life,” Jeremy says. “There will be some internal changes, but for customers it will be business as usual. We want to keep doing what we have always done, which is putting customer service first.” That commitment was set by his father Gary Holmes, who purchased Southland Honda with business partner Keith Kennedy in 1984 before Gary and wife Liz took full ownership in 1996. Jeremy says Gary built the business on trust, reliability, and looking after farmers when they needed help most. “Dad was very much into customer service and I want to keep that going. These farmers are relying on us.” Based in Southland’s heartland, the dealership has grown alongside the region’s dairy, sheep, and beef industries, supplying motorcycles, side by sides, generators, and outdoor power equipment. Jeremy says the rural sector’s success is closely tied to the dealership’s own performance. “It has been really buoyant here for the past two years. People are positive and it is nice to see farmers having a good run of it. They get a hammering at times, yet they are the ones supplying all the food.” Jeremy says the rural sector’s success is closely tied to the dealership’s own performance. • to page 106 Offices now located in Riversdale, Gore and Winton | Phone 03 202 7508 | www.hammonddavidson.co.nz We’re proud to support Jeremy and his team at Southland Honda. Ask around about us or give us a call on 0800 366 466. 0800 652 832 | udc.co.nz TALKTOUDCORYOURNEARESTUDCDEALER Proudly nancing NZ Farming for over 88 years. NZ Dairy 10x4 Southern Honda 28.04.26 v5.indd 1 29/04/2026 9:12:00 am Trusted legal advice. Strong local connections. Since 1912. 03 218 4089 | 58 Don Street, Invercargill | admin@scholefield.co.nz Get In Touch Scholefield Law is proud to support Southland Honda and the great work they do for the local Southland community. Strong rural businesses help build strong rural communities, and Southland Honda remains a trusted name for Southland farmers.
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