Business North August 2025

Tailored solutions keeping New Zealand in Motion. New Zealand’s most trusted industrial brands – SAECOWilson, Seal Innovations, HCD Flow Technology, Bay Engineers Supplies, Hose Supplies, and more – are now united under one name: Motion. With end-to-end solutions across bearings, power transmission, industrial consumables, reduce downtime, boost performance, and keep critical industries moving. www.motion.co.nz Industrial. Fluid. Conveyance. This is MOTIONMEANSMORE FOR THE NORTH Motion New Zealand is uniting trusted brands under one roof – delivering expert service, nationwide scale, and proactive solutions to support the diverse industries powering the North Island economy. Across the North Island, industries as varied as manufacturing, quarrying, dairy, food and beverage, and infrastructure rely on suppliers who do more than ship parts. They need partners who understand complex systems, respond fast, and solve problems before they start. That’s exactly the space Motion New Zealand occupies. Formed from the merger of specialist brands like HCD, Bay Engineers Supplies, SAECOWilson and Flow Technology, Motion now operates as one unified entity – with the same local expertise, and even greater national capability. “We’re working to bring the Motion brand to the forefront,” says Courtney Ireland, General Manager – Value Added Products, at Motion. “Our customers know the legacy brands, but Motion is the brand that ties all these well-known brands together.” Motion’s 31-branch footprint allows it to service customers from Auckland to Taranaki, Hawke’s Bay to the Bay of Plenty – with the same integrated support model wherever they operate. That means Motion isn’t just a distributor; it’s a nationwide technical partner. “There’s no one in New Zealand that does what we can do in its entirety,” says Neil Hulme, General Manager - Industrial Products, at Motion. “We’ve got technical teams that can design and manufacture solutions in-house, including a team of qualified engineers. We can mobilise that expertise across every product we supply and every industry we serve.” That expertise helps solve problems on the factory floor or out at site – from supporting OEMs with custom part design, to helping clients in dairy or quarrying reduce maintenance costs and unplanned downtime. “We work with customers to reduce their total cost of ownership,” says Hulme. “That could mean changing how a component is installed, advising on lubrication challenges, or proactively replacing a part before it fails. We’re not just selling parts – we’re supporting the entire process.” For the fast-moving food and beverage sector, Motion’s metal-detectable seal technology has become a practical solution to mitigate contamination risk. And in heavy-duty environments like mining and quarrying, its around-the-clock conveyance service helps operators stay on top of wear issues before they become shutdown events. “Either directly or in partnership with a network of resellers, we service all parts of New Zealand,” says Ireland. “Even though Motion in New Zealand is relatively small in the context of the global Motion business, we’re able to access the technical and supply capability of a global business to support local customers across the country.” With a growing footprint in the North Island, Motion is building its brand one result at a time. “We’re working alongside OEMs, improving the durability of forestry equipment that heads to an export market, or helping major dairy operators test whether a critical hose can last an extra year,” says Hulme. “That’s what partnership looks like.” From big-city manufacturers to small-town operators, Motion is helping the North Island run reliably and efficiently – now and into the future.

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